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Digital Marketing Serivce
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Services Details
A Lead Campaign is an always-running online advertising campaign dedicated to generating high-quality, relevant leads for your organisation. The aim is to provide you with a constant supply of new leads each month, using different channels such as Google, Facebook, LinkedIn, or Instagram.
Each lead campaign is broken into 4 parts:
- Product Category
- Buyer Persona
- Location
- Channel (Google, Facebook, Linkedin or Instragram)
For example, a lead campaign for women's fashion (Product Category), for women aged between 25-55 years in Australia using Facebook.
Whereas men's fashion (Product Category), for men aged between 25-55 years in Australia using Facebook would be considered a different lead campaign.
Lead Campaign Unit
includes
- Weekly ads copy adjustments, headlines, wording, CTA
- Weekly images adjustments, edits and swaps
- Weekly ad bidding and budget adjustments
- Weekly keywords and Audience groups adjustments
- Monthly ad tracking & analytics
- Monthly Reporting
- Strategy Review and goal assessment
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