Google Ads Training Course

Watch & Copy as We Set Up a Google Ads Campaign for Your Business.
The course is designed for those with little-to-no experience in online advertising and comes with a 30-day training warranty

Google Ads (Search) training provides individuals and businesses with the ability to learn how to create, manage, and optimise a Google Ads campaign from start to finish. The course is designed for those with little-to-no experience in online advertising and comes with a 30-day re-training warranty should you not be satisfied with your results. 

The instructor will create the first campaign for your business so you can watch, and then you will create the 2nd campaign. The two campaigns are designed to use your real product or services to ensure the training provides real campaigns that you can use to drive new customers to the website now.

Each module is 90 minutes by Zoom, for up to 4 people.

Get 30 Days of Free Re-Training If You're Not Satisfied with Your Results.

Schedule a Meeting With Google Ads Expert

Course Outline

By the end of this training, you will have a solid understanding of how to create, manage, and optimise a Google Ads campaign for your business. You will also be able to take advantage of advanced features such as re-marketing and ad extensions.

1
Module 1 - Google Ads Understanding & Weekly Tasks
Google Ads Auctions ⋅ Improve Ad rank and quality score ⋅ Weekly Negative Keywords and Reporting ⋅ Practice Session
2
Module 2 - Search Targeting
Keyword Strategy (Ad Groups) ⋅ Responsive ads ⋅ Ad Extensions, Practice Session
3
Module 3 - 1st Campaign (Setup)
Define the product or service to use for the campaign ⋅ Select the right campaign, bidding strategy, location ⋅ Keyword research and define Ad Group
4
Module 4 - 1st Campaign (Ads and Go Live)
Write ads ⋅ Add Extension ⋅ Go Live
5
Module 5 - 1st Campaign (24-Hour Check)
Review clicks ⋅ Review search terms ⋅ Practice Session
6
Module 6 - Create Your First Campaign (Setup)
Choose the right bidding strategy ⋅ Define keywords and ad groups
7
Module 7 - Create Your First Campaign (Ads and Go Live)
Write ads ⋅ Add Extension ⋅ Go live
8
Module 8 - Create Your First Campaign (24 Check)
Review clicks ⋅ Review search terms ⋅ Practice Session
9
Module 9 - Measuring and Optimising Your Campaigns
Reporting click rate and conversions ⋅ Make changes to improve performance

FAQs for Crocodile Marketing’s Google Ads Training Course

What type of training is included in the course?

The course offers comprehensive training on how to set up a Google Ads campaign for your business, teaching you the fundamentals of online advertising and giving you an understanding of the key aspects to consider. The instructor will create the first campaign for your business, which you can watch and learn from before setting up the second campaign yourself.

How long is the course?
The course includes online training using zoom. Each module will be between 60 to 90 minutes over a 3 to 6 weeks period and comes with a 30-day warranty, meaning that if you feel like you haven’t received enough instruction or learned enough from it during this period, we will provide additional support free of charge.
Are there any prerequisites for taking part in the course?
No prior knowledge or experience is required to take part in the Google Ads training course as it is designed for those with little-to-no experience in online advertising. The instructor will explain everything step by step to ensure that everyone understands each concept before moving on to the next exercise. 
What are some of the topics covered in this course?
Some of the topics covered include keyword research, setting up campaigns and ad groups, writing effective ads, analysing performance data, optimising campaigns and more! Everything is explained clearly so that even those without previous experience can understand how to best use Google Ads.
Is there a money back guarantee if I don’t find the course helpful?
No! We offer a 30-day warranty on our Google Ads training program so that if at any point during this period you feel like you haven’t gotten enough out of it or are unsatisfied with it, we will provide additional support free of charge.

Schedule a Meeting With Google Ads Expert