How to Review Your Buyer Persona During The COVID-19 Challenge

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1 Minute Read

Buyer personas are a crucial component of successful inbound marketing, particularly for sales and marketing during the coronavirus challenges. There have many changes and events affecting everyone daily lives and their buying habits, that you need to know and understand how these events are affecting your marketing and sales.

Now is time to dust off your existing buyer personas and review them with the focus on are what the new challenges facing your customers.

Watch the following recent recording of the webinar to learn more.

HubSpot Video

Buyer Persona Review (Example Questions)

Check-in Questions

  • How are you and your team handle the current challenge?
  • What actions have you taken? How are the staff handling the changes?

Effects During the Coronavirus

  • How has the coronavirus affected your services and products? If so how?
  • What are you responsible for?
  • How are your monitoring and keeping up to date with all the challenges?
  • Which associations and social networks do you participate in?
  • How are you interacting with vendors?
  • Describe a recent purchase you had to make with recent changes?

 

Presentation Slides

 

 


In response to COVID-19 challenges, Crocodile Marketing has decided to provide our members-only webinar events for free to continue supporting you and the awesome entrepreneurs’ community. You can join here.

 

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David McMahon

I wrestle with marketing technology so you don't have to. I'm a certified HubSpot Partner providing lead generation, inbound marketing, HubSpot, Google Ads, SEO, social media, marketing, and sales integration services. With 20+ years of experience in marketing and computer integration.

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